The idea for Pipeno evolved from a deep desire within our team to empower niche publishers. We focused on eliminating the two key issues they faced in publishing and monetizing their content:

• Online/mobile publishing was still a relatively technical process that required a cross-functional team of designers and developers to set up a best-in-class Web site that was also optimized for consumption on smart phones and e-readers.
• Easy publishing technologies such as blogs or simple Web sites were mostly dependent on advertising for monetization, and the revenue amounts were small. They also lacked features for active community engagement.